Symphony AI

Retail Store Visualisation (RSV)

Seeing through the eyes of your customer

At Symphony RetailAI, we use our virtual reality (VR) technology to help our customers see through the eyes of their customers. We go beyond the technology itself and start with a deep understanding of the issues facing our retail and consumer packaged goods (CPG) customers. How can they be most efficient? Save time and money? Remove the guesswork from their strategy and execution? And bring enhanced customer experiences into the store?

Virtual reality: validation for retailers and CPGs

As a retailer, imagine a new way of working using VR technology. One that seamlessly interacts with floor plans and planograms and shopper marketing activation. One that allows you to create new types of store environments to meet the challenges of the changing consumer. If you’re a CPG manufacturer, VR can make your vision of your retailers’ environments come to life. You’ll validate and quantify the impact of new planograms, points of sale, store concepts that you create. You’ll maximize space and generate better configurations in the category and aisle.

Symphony RetailAI is unique in virtual reality

We know that your customers are looking for more engaging and personalized shopping experiences. Unlike any others in FMCG, our platform interacts with all the components you use to create the most engaging customer environments, including Symphony RetailAI’s macro floor planning, shelf planning and assortment applications and industry leading research survey engines. Environments where you can observe and understand shopping behaviors. And like everything we do, it’s easy to use. Say goodbye to setting up physical test spaces that waste precious time and energy. Say hello to saving money, eliminating repetition and a new view of the efficiencies that only VR can bring.

Skills used

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